Tuesday, November 20, 2007

A Tail's Tale

We have all acknowledged at one time or another the importance and influence of logos and labels. Recently I've read that women are highly influenced by labels when buying wine. I always buy Yellow Tale wine, and if you want to see the astounding sales as a result of the effective label, read this article published in a wine magazine. Months ago when I first started to buy Yellow Tale, I asked Sally of Sydney if she was familiar with the wine; Sally was the first who provided me with the story of their phenomenonal success as a result of the newly designed wine label.

20 comments:

  1. I rarely drink wine Kate, and I have never had Yellow Tale, but because of how much I admire their cool labels, I have been aware of them for some time now. Isn't that odd? Yes, I think wine bottle labels are really cool, and totally collectible as art!
    Thanks,
    Wayne

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  2. I heard about it some time last year & it was all about the logo and name. It's supposed to be very good.
    (Monty Python had a great skit about Australian table wines, like Perth Pink :)

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  3. As the old saying goes, you pays your money and you takes your choice. Brilliant marketing notwithstanding, my wife and I think Yellow Tail is fairly poor quality. It's one of the few brands of wine we have poured down the drain rather than drink - twice. Haven't bought it since,

    We enjoy wine very much but it so often costs more than it's worth. When I was younger, curious and ignorant, I used to buy Bordeaux and put it in the basement. Now we are value shoppers. Our local supermarket gives a 10% discount for a mixed six pack, including what's on sale, so that's what we look for.

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  4. surprenant ce logo pour un vin, un kangourou. En France le dessin de l'étiquette ne joue pas trop (cela va peut être venir) mais on préfère les étiquettes classiques.
    Maintenant, si on choisit le vin par son étiquette, on risque d'avoir de mauvaises surprises ;o)

    This logo surprising for a wine, a kangaroo. In France the design of the label is not too (this will be forthcoming), but we prefer classical labels.
    Now, if we choose wine by its label, there is the risk of unpleasant surprises ;o)

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  5. I never and we never got hooked on the idea of wine. Where I grew up lots of people made wine and it was always around the kitchen somewhere or in the upground cellars in dark green bottles with handmade corks. It tasted like bad grape juice to me as a kid. I liked to smoke the grape leaves better than drink the wine.

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  6. It is an unlikely label! I'm rather keen on a Tyrrell's Hunter Valley Red! Many vineyards are in our valley, although many of the wines are blends with others regions, in the lower price range, at least.

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  7. This is interesting and a nice logo. If I'm in doubt I sometimes look to see if a wine has won awards - usually shown on the label. Otherwise I go to the Latte, across the border, and buy and hope for the best and it's usually good!

    The trouble here (France and Italy) is that you find a wine you like and then, next time you are in the supermarket, it's gone!

    I'm forever noting down wines, shippers and then can't find it.

    This is a great series, Kate.

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  8. I'm not a wine drinker myself but am fascinated by all the different logos and labels. Good marketing in wines as in clothing can be the deciding factor.

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  9. One of the good side of the "mondialisation" is that we find australian wines in french shops nowadays.

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  10. I like Yellow Tail too - and I'm a woman. However, I tend to buy Concha Y Toro Frontera Merlot in the big bottle - it's cheaper than Yellow Tail and I like it just as well.

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  11. We drink wine, but are not wine connoisseurs and that's quite alright with us. We drink the wine we like regardless of trends/labels/etc. So far, I haven't liked any of the Australian wines I've tasted. Argentine malbecs, in general, and a few Italian reds are our favorites.

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  12. I regret not to see anything about French wines here!!
    I would not go for the label, there must be other more important criteria when you choose!
    (... but I agree that some Australian wines are very good!)

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  13. I have been known drink a glass of wine now and then ;) and I am HIGHLY influenced by labels of cheap wine.

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  14. I don't drink wine, but if I buy for friends I am totally influenced by two things... the label and the shape/colour of the bottle! In the next couple of days I'll put a picture of my favourite South African wine label on my personal blog. Must Google them and see if they also experienced increased sales....

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  15. How interesting. I never realize that the labels were affecting my choices but it does make sense. I've become a big wine taster so I tend to buy the wines that I enjoy the most while I'm at the winery so I have something terrific to drink later. And then there are those wines that are tried and tested. =o)

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  16. I really like this wine... especially the shiraz. I wasn't aware of the fact I was contributing to their success...I just thought I was buying a great wine.

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  17. I want to try some of that too. Yes, design counts too.

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  18. I buy this wine frequently! Not only is it good but I like the labe. It influenced me!

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  19. Hi there,

    I completley agree with you, when going to supermarkets in search for a new bottle of wine to try i always seem to be drawn to be drawn to a bottles which have really artistic and interesting wine labels.

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