I took a photo of this sign last August and wondered why it was allowed to remain in place for so many years in its deteriorating condition. Originally it was the former Schmidt Brewery sign with two large side panels, but Schmidt closed several decades ago and the sign stood at Jefferson Avenue and West 7th Street for more than 60 years as part of the historic brewery complex. It had been used to advertise August Schell Brewing Company's Grain Belt beers to which an anti-billboard group recently objected. To my surprise the entire story of its past and its future was recently covered in our local neighborhood newspaper, The Highland Villager. Apparently after meeting several legal considerations, the giant sign will be restored and will now advertise businesses that occupy properties in the Schmidt historic district.
Linking to Signs, signs